A-MEN: Official Website and Video Launch (...and the Brad Pitt for Chanel ad)

@Sam-Taylor Woods for Chanel

Today we launch officially A-Men website on YouTube and in the world. 


You can watch our movie presentation above, on our home page or on our YouTube channel.  


And, by pure chance, just yesterday the news of Brad Pitt (one of our A-Men icons) as the new face of Chanel N. 5 came out.


It is a bit of a shocking news indeed...


One of our A-men representatives and the great character of "Fight Club", now sponsoring a Women's fragrance (or, better to say, THE women's fragarance)...  


Chanel's headquarter and press say that Brad Pitt is the first man in history to represent a women's fragrance, thanks to Chanel's dedication to break with tradition. Brad Pitt was "an obvious choice," the brand explains. "There is no actor alive that compares with Brad Pitt, whose talent, popularity and looks are legendary, in the same way that no other perfume compares with Chanel No. 5, which was created by Ernest Beaux."  


As A-MEN, we have a bit of perplexity here anyway... 


The ad, previewed by Relaxnews, is shot in black and white by British director Joe Wright (Pride and Prejudice, Atonement, Hanna), whose previous gigs include two campaigns for Coco Mademoiselle. It features a minimalist background that contrasts sharply with the opulent decors seen in the previous films for Chanel No. 5. Brad Pitt stands in front of a bare wall and recites a poem that seems to be adressed to a woman.


The minimalist decor serves to highlight the A-lister's voice, which Joe Wright describes as "magnificent." With this groundbreaking campaign, Chanel hopes to channel Pitt's charisma and heartfelt delivery to stir viewers. The photographs documenting the shooting of the campaign are from Sam Taylor-Wood, while the forthcoming print campaign's pictures were taken by Steven Klein. 


Well, the ad might look good, still we think Brad Pitt is worth more than that... And the renewed image of our Brad can help selling more fragrances, but next time, maybe, let's skip the minimalistic and very sensitive presentation. 


So, please, give us back "Fight Club"!!! 



Funny enough, after few days from the official release of this ad, Chanel released a second video (that you find further below) with some FEMALE presence in it. 


Maybe the criticisms were worth this time. 


And Brad Pitt looks more connected with the product this way. 


Still, we want the "Fight Club" heritage back! 


(For Chanel ads, courtesy of Chanel from their official YouTube channel).


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