"Pitti Uomo SS13 - Part 1"

18th - 20th June, 2012

Welcome to Pitti Uomo, Florence

In a very hot (between 38 and 40 degrees!!!) Florence, here we are, attending this 82nd edition of Pitti Uomo.


As I mentioned earlier in another post, Pitti Uomo has been for many years one of the main events worldwide in Menswear, where many brands (this year a bit more than 1,000!) show their sartorial, sporty, or oldish, collections to the public and to potential buyers.

After many turnarounds in the huge building (Fortezza del Basso) hosting the event and across different pavilions and sections with many peculiar installations (one of the best was the one opening this post…), we have selected few brands worth to be mentioned and interesting for the purposes of our blog.

The first one is Brunello Cucinelli, an Italian brand whose main heritage and core item is represented by luxurious knitwear (generally in cashmere or wool mixes), which has expanded its main range across jeans, trousers and shirts (and of course, jackets) in the last couple of years.


At the moment, Brunello Cucinelli represents also one of the most successful Menswear luxury brand (and a recent IPO in the Italian stock market confirmed also this perception by potential investors) whose revenues’ growth has been exceptional, without losing the sophistication and refinement of its garments.


Just as an example (with the courtesy of Esquire for the pictures below), here you can see not only Mr. Brunello Cucinelli himself (the guy in grey suit in both the group pictures of this composition), but also a very casual tailoring trend worth to mention (if correctly put together): blue denim shirt under a pale coloured light double-breasted jacket.  

And below the denim shirt, a white shirt, or in case it is too hot outside, eventually a white polo shirt.


Definitively something that is worth considering if you want to dare a look elegant but not too traditional at the same time.


Brunello Cucinelli: the new Italian tailoring


The second brand we have selected during these first days at Pitti Uomo, is the Naples-based brand Isaia.


Isaia is famous for its tailored suits and generally shirts.


Indeed, in the selected images, we opt for the suit on the top left corner: double breasted, stripes, grey and light are the keywords.


And you can also dare to put a light blue (which seems to be one of the trendy colours of SS13…) scarf around the neck on top of the suit.


Isaia: elegant and subtle finishing touch

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